Merit & Public Goods Essay Example | Topics and Well Written Essays - 500 words

Merit & Public Goods - Essay Example The services provided by the government to some extent are related to the public goods, the merit goods, and the private goods. However, the relationship varies most when it comes to the public and the private goods as they involve the government. The public goods mostly revolve around, justice public order and defense; the merit goods revolve around education, health, and the other services that the private sector can provide. The relationship between the private and the merit goods differs totally from the relationship between the private and the public goods; hence, finally the government and the private consumption complement each other (Savas, 2005). The public goods are often under provided by a free market, as its characteristics are usually non-excludability and non-rivalry. Non rivalry means that the consumption of goods does not reduce the amount available for the other residents in the public, For example, the people benefiting from lights in the street cannot reduce the amount of light for the others. Non-excludability is only possible when the provision of a certain good also results in the enjoyment of others, for example, the provision of law and orders. Non excludability means that one cannot prevent the ‘free riders from enjoying the good or services, in many cases the provider of the good or the service cannot charge for the consumption of the good. In non-rivalrous consumption, the issue of the free rider effect comes in (free ride problem comes in as one is unable to prevent other from enjoying the good). The private cases are more complex than public and the merit goods, even with the problem of the free rider effect private goods and services pose more problems than the public and merit goods. In most cases the private good and services need to be bought for consumption, the goal of the producer or the service in the case of private goods is to make profits. Without the incentive to create revenue than the private good

Gender Representation - Boardwalk Empire Essay Example for Free

Gender Representation Boardwalk Empire Essay As a hybrid genre, the representations in Boardwalk Empire are complex, contradictory, unconventional, conventional and stereotypical, whilst challenge stereotypes. Set in the 1920’s during prohibition, Nucky is a corrupt Republican politician and gangster, who has risen to his position through bribery, corruption, and murder. The series begins as prohibition begins, with Nucky toasting the government who ban alcohol; â€Å"†¦to those beautiful ignorant bastards in Washington†. As a gangster, Nucky knows he can make millions by supplying illegal alcohol to the public and is portrayed as a businessman, making money for all the ‘respectable’ local dignitaries that sit around his table; the chief of police (his brother Ely), the mayor, the head of the port authority, local Politicians, etc. He sees an opportunity through the prohibition to increase his fortune. There is a lot of juxtapositioning in the first episode to show us the various sides of Nucky, as a violent alcohol heist is followed by Nucky addressing a Ladies’ Temperance Society. Nucky weaves a myth of his own childhood of poverty, catching rats for his family to eat, to the gasps of the audience. Embodying the American Dream, Nucky has ‘risen’ from very humble beginnings to be top man in the state, he is merely seeking the ‘women’s vote’ for his Political re-election and often shows their ignorance of world politics proves them an easy mark for manipulation to gain full power over the Atlantic City. Nucky is a complex protagonist and anti-hero who is both despicable and admirable. He is obviously very clever, charming, funny, calculating, ruthless, and a skilful businessman and gangster. He juggles a legal political life with his illegal prohibition life, dealing with a constant flurry of unexpected problems as they arise. He manipulates people in ways that should make audiences hate him but Steve Buscemi (and the writers) manages to portray him as a complex character that seeks more than just money. The low camera angles throughout help suggesting Nucky is a very powerful figure in the drama. The power wield of woman in Boardwalk Empire is largely associated with sex, and furthermore this power of woman is represented through the male characters using it against eachother. For example Gillian Darmody, mother of gangster: Jimmy Darmody and a topless dancer in the city, plays a pivotal role when she sleeps with a rival gangster: Luciano in order to detain him until he can be collected and dealt with. Her sexual power is turned to the gangsters own advantage. Lucy Daziger is another key representation of sexual power and woman in Boardwalk Empire. She is the beautiful mol and mistress of Nucky who is often a negative representation of woman – dismissed constantly in favour of Nucky’s political and illegal life. She is objectified by him and others and is kept at his beck and call. During an evening at dinner with others, Lucy insists she has a brain but is quietened by Nucky, and we see Lucy has no place for opinion at the dinner with the Commodore in terms of politics. When Nucky rejects Lucy, he favours Margaret, because she is intelligent and sees her more as an equal for example at the same dinner Margaret expresses deep knowledge and understanding of politics. Lucy is extremely jealous of Margaret as Nucky clearly shows more affection for her, which is unconventional as Lucy is the beautiful mistress, often seeming powerful, Margaret is the opposite.. Margaret is the other key representation in the drama as she challenges the notion of ‘the little woman’ throughout the series. An Irish immigrant, clever, brave, and moral (but racked by guilt), her motives are often those of a protective Mother. Initially established as naive and unsophisticated, particularly by her dowdy dress codes i. colour codes are very dull: browns, greens, her deferential body-language, and her thick Irish accent, she is represented as a weak, ordinary and poor woman. For example her dress codes of poor clothing often lacking in quality, and colour. Margaret grows in confidence throughout the seasons, as her and Nucky begin a relationship. An Irish immigrant she is wise beyond her years, Margaret quickly becomes versed in the dealings of her â€Å"husba nd† and becomes a supportive and protective ‘wife’ for his chaotic life. In her previous marriage Margaret was represented in a weak and negative way enduring endless beatings from her husband Hans. An incident of abuse had caused Margaret to miscarry her 4th child, and so Nucky ordered to have Hans murdered. Margaret knows of this but chooses to remain silent for the benefit of herself and her kids, later racked with Catholic guilt over the murder, their life, and their source of income. Nucky proceeds to live with her and her children, becoming a sensitive father figure to the kids, and a loving ‘husband’ to her.

Identifying The Day We Were Dogs Essay -- Day We Were Dogs Essays

Identifying The Day We Were Dogs      Ã‚  Ã‚  Ã‚   Whether or not "The Day We Were Dogs" (1993) is a magical realist story is questionable. Often stories are misidentified because of the closeness of literature such as magical realism, the fantastic, and the sublime. The story leaves a lot to one's imagination instead of presenting it in the text. Elena Garro blends two days and two completely different worlds together in this story. The magical elements depend on how one uses his or her imagination throughout this story. The girls could either be pretending to be dogs or they could have actually become dogs. If they are in fact real dogs, they are able to talk, and their dog Toni also talks. Also, magic numbers are used throughout the story. The main magical element is the blending of the two days. The story jumps back and forth between the two and never distinguishes between them. The realistic elements include Toni's actions. He shows how dogs spend their days lying under a tree and eating all day. Another realistic element depends on how one accepted the events that happened within the two parallel days. If the girls were not actually turned in to dogs but were just pretending, then this fact is another realistic element. Children often pretend they are animals, expecially dogs. In magical realism, "the text contains something we cannot explain according to the laws of the universe as we know them" (Faris 167) and the "descriptions detail a stong presence of the phenomenal world" (Faris 169). These quotes explain why one might think that this story is magical realism due to the two different worlds that are going on at the same time. Also, one "experience[s] the closeness or near-merging of two realms, two worlds" (Fari... ...l Realism: Theory, History, Community. Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995. 249-263. Garro, Elena. "The Day We Were Dogs." Latin American Writers: Thirty Stories. Ed. Gabriells Ibieta. New York, N.Y.: St. Martin's Press, Inc., 1993. 206-212. Faris, Wendy B. "Scherazade's Children: Magical Realism and Postmodern Fiction." Magical Realism: Theory, History, Community. Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995. Sandner, David. "Romanticism and Transcendence in Nineteenth-Century Children's Fantasy Literature." The Fantastic Sublime. Westport, C.T.: Greenwood Press. 45-65, 142-147. Theim, Jon. "The Textualization of the Reader in Magical Realist Fiction." Magical Realism: Theory, History, Community. Ed. Lois Parkinson Zamora and Wendy B. Faris. Durham; N.C.: Duke UP, 1995. 235-247.   

Service Marketing Management

TITLE PAGE Subject:   Ã‚  Ã‚  MKT8003 Service Marketing Management Assignment 1 (Individual assignment) Title of Assignment:   Ã‚  Ã‚   Marketing Audit Report – Camp Five Sdn Bhd Total Word Count   Ã‚  :  Ã‚  Ã‚   2000 words Date of Submission:  Ã‚  Ã‚   31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prepared for Camp Five to indicate how the organization is currently performing in their service level. The report is prepared based on secondary data gathered from reliable sources which is available online.In this report the background of Camp Five climbing gym is explained to understand the current internal resources and capabilities in its preparedness for servicing their target customer in Malaysia local market. The finding of issue status as, overall and major issues of the company as below, Overall Camp Five are current in high-end customer focus and in fact the majority of regular climbers are not in the high-end categories. Although the facility and technology is excellent advance compare to others competitors, the price of service has clearly show it is unaffordable to the middle class, therefore that is lack of daily head counts.The major problem is lacking of promotion, Camp Five current uses the strategy of word-of-mouth, as per research 100% of interviewee get the know Camp Five as from friends-to-friends referral only, many other promotions shall be implemented as to improve on the performance will be shown in TOW analysis in this assignment. TITLE PAGE Contents TITLE PAGE1 EXECUTIVE SUMMARY2 1. 0 PURPOSE OF REPORT4 2. 0 THE INTRODUCTION4 3. 0 TARGET CUSTOMER7 4. 0 EXTERNAL ANALYSIS8 5. 0 INTERNAL ANALYSIS12 6. 0Service Quality Analysis13 7. 0 SWOT ANALYSIS16 8. 0 TOW17 9. 0 CONCLUSION19 10. 0 LIST OF REFERANCE19 1 APENDIX –SURVEY FORM21 How Do You Rate Your Climbing? 22 1. 0 PURPOSE OF REPORT (222words) This is a continuous of audit report of Camp Five Sdn Bhd, The purpose of this report is to present the ser vice quality from organization perspective and customer perspective point of view in delivering and receiving the service in service marketing aspect. The elements covers include the internal & external analysis of organization, gap between the customer's perception and expectation. Those factors will influence on to the organization and its services from the gym toward the end consumer directly or indirectly.It is to help the organization to understand more about their customer and positive of new customer. Same time the current marketing promotion plan must be implementing in an effective way on it services quality ; reach the company targeted headcount for the gym. Scope of report, this report will cover the analysis in phase one, the sources of the report is based on some level of internet resources, but mostly is from interview with customers and my friends as the employee which is working in the company as manger positions.The recommendation of this service marketing audit wil l be done in phase two of the following of this report. The monitoring of service will be from time to time based and this marketing service audit report accuracy credibility will remain valid for the next six month period. 2. 0 THE INTRODUCTION – OVERVIEW OF THE SERVICE ORGANIZATION (335words) 2. 1 Brief Background Camp Five is a place provides training and a place for training, working out and meets new friends. It is facilitated with climbing wall, cafe, Pro shop, high technology shower, kid place area and inspectorial training programs.Training program is designed for children, beginners, leisure and advance climber or people can come for Yoga classes too. The climbing gym is operating under Switzerland management. The wall was built by climbing wall BLOCX Sdn Bhd, which is the partnership company with Camp Five, Blocx's current major project are building and developing rock climbing wall around Asia region, they head quarter is located in Oberwil Switzerland, the other o ffice is located New Mexico America, Colombia South America and Shah Alam Malaysia.Camp Five Sdn Bhd started its operation since 2005 in Malaysia, located inside famous landmark shopping center of Kuala Lumpur – The One Utama Shopping Complex. The internal gym's environment is housed in 10m high air-conditioned glass tower, a-state-of-the-art climbing facility inside a shopping center, next to major business suite like TV3 and IBM office, Hotel, colleges and international schools like KDU and KBU, hotel and the high end household area.For first time customer, it is a must to join the climbing class they need to pass on climber safety examination and If you are first time in this gym customer need to pass personal climbing skill testing section is needed before customer are able to check-in and use for the service. 2. 2 The Service Blue Print The steps of servicing process of Camp Five has provided as per below (Regular Customer) Regular Customer Steps of Blueprint – Ca mp Five |Step 1| Customer Arrived to gym | Step 8| Interact with friends ; start to climb| Step 2| Registration | Step 9| Trainer provide training| Step 3| Check in, payment and rental of gears | Step 10| Customer received training| Step 4| Collect entrance fee and drop the member card | Step 11| Take beg from lock, shower and change attire| Step 5| Updates system with payment | Step 12| Return the member card ; collect rented gears| Step 6| Change attire and keep beg at locker| Step 13| Collect member card and process check out| Step 7| Put on climbing gears| Step 14| Customer leaving the gym|The servicing blueprint of Camp Five has provided as per below (Regular ; New customers) It is content with 14 steps of service blueprint for regular and new customers with the service supports, support process, back stage, on stage and customer action show. 2. 3 The Marketing Mix 7’Ps According to Kotabe and Helsen (2011, p332) companies can pursue three global strategies to penetrate foreign market, which is product extension, product adaptation and product invention.THE MARKETING MIX FOR CAMP FIVE SERVICES | Product | Climbing gym, Yoga class, Climbing training, Corporate team building, Sales of climbing gear, Rental of gear| Place | Outlet location- Gym center| Promotion | Membership fees discount, Training course discount, Selected item discount via Internet, Face-to-face, Facebook. | Pricing | High price for per entry; Average price for membership 3 month-1 year. People | Student, Professional climber, Leisure climber, Working Adult, House wife, Children, Trainer| Physical Evidence | Innovative design, Well maintain of climbing equipment, Tidy uniform, Membership cards, Clean and advance washroom. | Processes| From they enter the gym to exiting the gym. Fast payment process, Paid before entered, Simple check in process, High customer involvement, Well of training flows. | 3. 0 TARGET CUSTOMER (116words) The type of target customer is sports oriented they may be experience climber, leisure climber and explorer.This is Malaysian or non-Malaysia, working, living and studying within 15km from Bandar Utama area, male 50% and female 50% with the minimum earning of salary RM4000 to RM20,000 with some western culture background. Camp Five's targeted customer can be separated into the following groups, 1. Student 2. Foreign Resident 1. Working Adult 1. Corporate & School Group| Description| 1| Student| Majority are from 15-25 years old, young male and female. Foreign students who follow their family came and living in Malaysia or coming in alone with the purpose of further educations.As financial supported by their parents with background mostly associated with high-end society, therefore cultural is more open to adventure sports with more buying power for entertainment good. | 2| Foreign Resident| Work migration under the foreign resident, coming in and working here as temporary for certain project for 1-5 years, with very high income on averag e at lease RM 20,000 or more per month. Seeking for high quality lifestyle with high purchasing power, Caucasian or Asia came from high-technology's country. 3| Working Adult | Locate Malaysian customer, working, living or studying around Petaling Jaya or KL area. In average a working person with personal income of minimum RM4000, male or female with high education level, outgoing personality and like sport. | 4| Corporate ; School| Group customer is those will like to come for as a company or schools event targeted for corporate team building function is not a routine activity. | Table 3a In the hierarchy of effect model, customer was visit to this gym are experiential influence on behavior. Affect – Behavior – Cognitive.First come from their feeling want to try this climbing experience, and then they took action to climb lastly learning process. 4. 0 EXTERNAL ANALYSIS 4. 1 PESTAL ANALYSIS OF CAMP FIVE (290words) A PESTEL Analysis of Camp Five Sdn Bhd, this model is d esigned measure on the macro-environment could effect on the organization. Includes with Political, Economic, Social, Technical Environmental and Legal issue, on average social issue carries the most weight in the climbing gym industrial, due to it is an experiential goods and services. Factor| Includes:|Political| Change trading rules, tax, change in government. | Economic| Interest rates, exchange rates, national income, inflation| Social| Ageing population, attitudes to work, income distribution, customer taste, education levels, migration flow and working hours of customer| Technological| Innovation, new product development, rate of technological obsolescence, safety drinking water system, online advertising| Environmental| Reduce use of paper, encourage cotton towel, global warming, environmental issues| Legal| e. g. competition law, health and safety, employment law, business law| Table 4aDETAIL OF PESTEL ANALYSIS IN CHART | Political Factors| Change in trading rules, Camp Fiv e it is owe by a Sweden Company may influence the business trading terms. Tax, the rate will change in rock climbing product and equipment, all climbing equipment is imported good. If government is not stable company may re-locate in the investment in other part of SE Asia. | Economy Factors| Exchange rates will influence of company income, because company HQ is in Europe. National incomes and unemployment rate, determinate customer willingness to spend on leisure product like gym servicing.Inflation rate will influence on the wages of staff and operation expense, exchange rate of equipment, due to the product are all imported, when Euro and Dollar price down. | Social Factors| Customer change in taste in switching of interest in this gym, aging of society, if this city gets older than the target group (aged of 14-45) will the target customer group will get smaller. Education and income level increases, people tent to concern more with health issue and increase in working-out in gym . If working hours increase the number member able to visit at week days will decrease.Migration flows increases; our customer will increase, and due to climbing sport is more popular in foreign country. | Technology Factors| The uses and for sales climbing devices and equipment is important product in our Pro-Shop, and the technology being use to with in the gym, free Wi-Fi connection, fully air-conditions, high technology shower systems, water filler give customer with a confinable gym environment as well as the auto- belaying device, customer can still climb while waiting for their buddies arrived. | Legal Factors| Climbing environment is designed with anti-fire and safety pat material and cushions.It is always monitored by instruction eying around. Safety training and handbook ensure all customers understand the safety rules in the climbing gym and rules of use climbing equipment. Employment rules follow as per Malaysia government guideline in employment handbook. Camp Five appl y Malaysia Law system where the mother company from Sweden applies EU law. | Environmental Factors| Encourage customer and staff reduces on use of plastic water bottom and encouraging drinking in refilled directly from pipe, recycle bin services is provided. Encourage customer to use cotton towel in the gym and cafe instant of paper.Weather change, determines people likeness to climbing indoor or outdoor the day and the location, easy access to gym. | Table 4b 4. 2 Porter Five Forces of Macro Environmental Analysis The use for porter five forces analysis is the measure the threat within the competitor and business. The key rating system have been applied as per following, Key Rating System (1. Very Poor, 2. Poor, 3. Neutral, 4. Good, 5. Very Good) The Rating System Porter 5 Forces of Camp Five| 5 Forces| Camp Five| Cyberjaya Adventure | Mad Monkey| 1. Existing rivalry | 3| 3| 2| 2. New entering | 3| 2| 1| . B. P of Buyer| 5| 3| 3| 4. Threat Substitute| 5| 3| 2| 5. B. P of Suppliers | 3| 4| 2| Total| 19| 15| 10| | | | | | Rating System: very poor-1 ; very good- 5 | Table 4b The detail of Porter Five Forces will be explained as per below chart (4c) Porter's Five Forces of Competitive Position | | | | | | | 2. New entering | | | Medium there is the only gym within 20km from the resident, technology is in way advance than other, due to the built cost is high, but competitor can built in cheaper gym with lower cost. | | 5. Bargaining Power of Supplier | | | | 3.Bargaining Power of Buyer | | | 1. Existing Rivalry | | | Medium, the product has substitutes and minimal switching costs, which result in low competitive pressures in the supply side. | | | at the medium stage, although the quality and service is very good but there is still many customer prefer to go for low price choice lead to high degree of differentiation, therefore can be competitive. | | Buyer low stage the high end customer will preferred to purchase with receiving the best quality of service than s witching to look for other alternative. | | | | | | | 4.Threat Substitute | | | Low level, as the product is similar but the quality of facility and lifestyle is unlikely to be change by it taste. | | Table 4c 4. 3 Industry Analysis Due to this is a experiential goods in terms of economy and political will influence on change in it price, the long run of bargaining power with buyer and supplier are at every low risk, only seeing the possibility of new gym within this area can be compete with Camp Five but the possibility is still low, high chance of customer may lost interest and less visiting, due to friends, time of work and other reason. . 4 Customer Analysis The collection of data from customer analysis is conducted in face-to-face interview and survey format, it is target to understand the customer needs and current marketing trends towards satisfaction measuring in the climbing gym environment by service provided located with Klang Valley area. 4. 5 Competitor Analysis Major c ompetitor rock climbing gym within Malaysia, provided climbing service to rock climber, will be cyberjaya adventure center in Cyber Jaya, MadMonkey indoor bouldering center in Wangsa Maju, Shah Alam outdoor adventure in Shah Alam and The factory climbing gym in Subang Jaya. They provide service like top-rope climbing, bouldering wall, travels walls and lead wall climbing, however only Camp Five and Cyber Jaya Adventure was able to provide all the service in one center. The price as quality show as below, 5. 0 INTERNAL ANALYSIS 5. 1 Resource Competency Analysis The uniqueness of Camp Five has believed in providing the best environment and the best service in Asia, with high quality level of modern lifestyle and beauty of sports.And all employees in any position and time are responsible to customer safety first, staff must take action to help and remain ensuring the individual safeness in climbing environment. 5. 2 Share Holders Analysis The matrix below shown in table below is applie d to show the internal and external stakeholders that have direct or indirect impact on the growth of the business. | Importance of stakeholder | | High | Low | Influence of stakeholder | High | Key group | Silent group | | | Partners | Government – Ministry of Environment | | | Management, | | | Shareholders |   | | | New investor |   | | Low | Vocal Group | Irrelevant group | | | Employees | Individual customers | | | Marketing teams | Contractor | | | Agents, | Cleaner | | | Distributors |   | Table 5a– Stakeholder Analysis | The key groups are partners, management, other shareholders and new investor. The customer groups are the key to the survival of the business. The faster the target market will turn into royal customer, gym can sustain and growth in its business operation and provides in positive growth. 5. Performance Analysis Current the sales of the organization is the low head count especially in low season like long public holiday times, although we have a big number of members but however they are non-actives, the targeted market share of customer group has not been achieved, overall survive on the long term membership customer which sign up for 6month-1 years membership. That could count on average of 40% of total business. The others revenue are selling on climbing equipment, team building outdoor projects for groups and climb pays per entrance. . 0Service Quality Analysis (298words) To measure the service quality of Camp Five I have provided the analysis based on face-to-face survey with interviewee with purchasing experience in Camp Five Climbing Gym, the analysis result show as below. (The full version of service survey form is reference in the appendix) The SERQUAL Model analysis will based on question 3-15 only, show as per below, SERQUAL Model of Service Survey Q| Survey Questions | 1| 2| 3| 4| 5| Q being answers| Total score| No. f Interviewee| Means| 1| First time to this gym|   | 60|   |   |   | 600| n/a| 60 | n/a| 2| How do you know this Gym|   | 60|   |   |   | 600| n/a| 60| n/a| Rate you overall experience (Scoring System data are serve for the GAP analysis)| 3| Were you server – Courteous? (If No-1, Yes- 5)| |   |   |   | 60| 60| 300| 60| 5| 4| Were you server -Informative? (If No-1, Yes -5)| 20|   |   |   | 40| 60| 260| 60| 3. 7| 5| Rate of total expectation |   |   |   | 60|   | 60| 240| 60| 4| 6| Staff helpfulness |   |   | 10| 40| 10| 60| 240| 60| 4| 7| The price of entrance fees| 20| 10| 20| 10|   | 60| 140| 60| 2. | 8| The attribute of the gym |   |   | 10| 40| 10| 60| 240| 60| 4| 9| Varieties of climb|   |   | 10| 40| 10| 60| 240| 60| 4| 10| Convenience of this location|   |   |   | 40| 20| 60| 260| 60| 4. 3| 11| Clean |   |   | 10| 20| 30| 60| 260| 60| 4. 3| 12| Environment safety|   |   |   | 40| 20| 60| 260| 60| 4. 3| 13| Training experience |   | 10|   | 10|   | 20| 60| 60| 3| 14| Quality gear for rent |   | 10| 20| 10|   | 40| 120| 60| 4| 15| Rate over climb experience|   |   |   | 50| 10| 60| 250| 60| 4. 2| Personal particulars | 16| Gender| 20| 40|   | 60| The details of this survey are provided in survey form on appendix at last page of this report. 17| Age|   |   | 20| 30| 10| 60| | 18| Monthly Income group |   |   |   | 50| 10| 60| | 19| Frequency of visiting| 40|   | 10| 10|   | 60| | 20| Plan to join membership | 30| 10|   |   |   | 40| | 21| Already member? | 30| 30|   |   |   | 60| | 21A| Which member plan? | 10|   |   | 10| 10| 30| | Table 6a As per the rating system and survey 100% of customer gets to know about this gym by friends’ referral, as per survey the promotion is not strange enough in its attraction to new walk in customer. QUOTA SAMPLING QUOTA SAMPLING | Race | No. Survey | % | Chinese | Male | 8| 13%| Female | 12| 20%| Malay | Male | 5| 8%| | Female | 5| 8%| Indian | Male | 2| 3%| | Female | 2| 3%| Forigner | Male | 13| 22%| | Female | 13| 22%| Total | 60| 100%| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Table 6b| | | | As per quota sampling analysis shows that the 34%Chinese, 16% Malay, 6% Indian and 44% Foreigner participant in the survey analysis. Overall customer were being serve courteous in scoring at the highest at 5, and the price of entrance fees score at the lowest at 2. only. Interpreted the staff has a good relationship and treated customer as very important, but however the price is disappointing from customer's point of view. GAP ANALYSIS CUSTOMER PERCEPTION ; EXPECTATION ANALYSIS | Provider Gap | Customer Expectation | Customer Perception | GAP | Listening Gap | 4 | 3 | (1)| Service Design and Standards Gap | 4 | 4 | 0 | Service Performance Gap | 4 | 1 | (3)| Communication Gap | 5 | 5 | 0 | Total| 17| 13| -4| | | | | | Dis-confirmation GAP: Low-1, High-5 | Table 6c – Disconfirmat ion GapAs Disconfirmation model, as in the GAP model table shows in total of -4 dis confirmation Gap between customer perception and expectations. Overall they score the highest gap -3 of performance gap, operation staff need to improves on its service performance skills in term of the cleanness of toilet, change in water filler, repairing of rental climbing equipment, quality of training and redesign the current price package. The communication and listening wish is very good scored at 0 gap means the customer is very satisfied with the current communication service of employee. . 0 SWOT ANALYSIS (242words) As per chart, show CAMP FIVE has more advantage in strengths and opportunity as compare to the weakness and treats; it has shown a positive growth in the future. The further explanation will be shown as below. Strengths | Weakness | High in technology | To pricy | Strong employee capital | High operation expensive | Largest climbing gym in Asia | Limit to a small customer group from interests | Convenience of location |   | Good environment |   | Opportunity | Treats    | Expend to new customer via more promotion | Product substitution |Give FOC test climb section and tight-up promote | Change of customer taste | Tight up with government | Low season | International and locate competition |   | Table 7a SWOT ANALYSIS IN DETAILS | Strengths| The strengths of Camp five they provides high technologies in wall climbing technologies following the latest and most up-dated as Europe standard, they’re the largest gym also the best climbing in Malaysia, further Malaysia Climbing Campion is working under Camp Five, all others is also professional certified training by UIAA. They are 10,000 square feet with located inside a shopping hall, gives customer all connivances, right in the middle of city. | Weakness| Price is too high for medium end climber or either some student which have time to come as compare to the others gym is about 25-40% higher than other like PutraJaya adventure and Mad Monkey gym, although they does not have the same location advantage. High operation cost, due to the rental, hiring of employee with design maintain and operating, they also have small customer group with attracted to this sports. Opportunity| Customer group can be increase into varies of group including, student, working, employee and government, open new market, increase in brand royalty and awareness. Increase in open competition number of event for member’s link with international, tight up with UIAA| Treats| Customer may change in interest of climbing, low season people prefer going for holiday, change location to climb. | Table 7b 8. 0 TOW TOWS (50words)A TOW Analysis to the advance of SWOT to specific the elements of service marketing address Intangibility, perishability, co-production, customer contact people, physical evidence using â€Å"Strength and Opportunity†, â€Å"Weaknesses and Opportunity†, â€Å"Strengt h and Threat†, lastly â€Å"Weaknesses and Threat (WT)† exhibiting as per followings. | INTERNAL STRENGTHS | INTERNAL WEAKNESS | | 1. High in technology 2. Strong employee capital 3. Largest climbing gym in Asia 4. Convenience of location 5. Good environment | 1. To pricy 2. High operation expensive 3.Limit to a small customer group from interests | EXTERNAL OPPRTUNITIES | SO: STRATEGIES | WO: STRATEGIES | 1. Give FOC test climb section and tight-up promote 2. Tight up with government 3. International and locate competition | 1. Increase on marketing tight up with government project. 2. Tight up with more international competition host in Camp 5 3. Create more events and create awareness through press and news. 4. Get free climb section with event tight up with mall. 5. Advertise in Asia Climbing magazine. | 1. Re-structure the price 2.Increase the sales volume after to co-operate rate, eg. IBM, One World Hotel staff and tourist discount rate, increase customer group. 3 . Promote in tourism Malaysia. 4. Reduces on the use on electricity saving operation cost. 5. Attract external customer to try rock climbing | EXTERNAL THREAT | ST: STRATEGIES | WT: STRATEGIES | 1. Product substitution 2. Change of customer taste 3. Low season | 1. Increase in brand royalty 2. Arrange more activity to get member together again 3. Give special promotion at low season/ week days . Target more office people and encourage them to come after office hours. | 1. Avoid too much promotion rules in joining the membership 2. Promote friends-friends or buy one get one member free to crease interest of new members. 3. Let people enjoy this place more than other gym 4. Promote gym member switching discount or give 3 hours free personal training. | Table 8a Strength and Opportunity (SO) – By increase project from different dimension, attract more opportunity and take advantage of the good location.Increase events example: in 2006 the World Cup Europe climber from UIAA atten ds to climbing during preparation for competition includes with national climbing team from Italy, France, Austria, Slovenia, Spain, Switzerland, and Germany etc. Weaknesses and Opportunity (WO) – Make adjustment to the price and open up new market group like one world hotel tourist discount or business discount, VISA card member promotions, one-card member test climb section, promote the selling hardness in Point-to point exchange gift credit card promotion.Strength and Threat (ST) – Use event to increase the brand royalty to passed , current and future customers. Target more people from the office around the gym to come, make road show to promote the gym and facilities. Weaknesses and Threat (WT) – Try to make the promotion easy for customer to purchase try to avoid many Purchase to Purchase rules, try to give customer benefit able and interesting, when the headcount reaches the target (set a target) than cut of the special promotion and keep the regular promo tion just to keep the royalty customers. 9. 0 CONCLUSION (215words)This report concludes that Camp Five is good place to youth people to work-out and meet new friends, Camp Five has the great quality and it is very suitable for the Malaysian marketing in it expansion. However in total they are lack of awareness, as rock climbing is still a very new sport for Malaysia as compare to the west, therefore promotion is an essential. Overall customer has a good rating with the service provided by Camp Five but however due to the other competitor in the marketing has some influence on customer perspective therefore the building the brand and royalty customer with in the climbing network is important.Customer overall has a high interest in rock climbing and I can see they are quite royal to the interest, but due to the most majority of climbing is in the low-middle end, rating of customer the price over is too high and not expectable by most long term climber, they will prefer to seek for ot her alternative to climb although the location may not be as convenience. Camp Five should take customer in as lower price and get more royalty customer, focus on headcount is not important, however the suggestion for Camp Five will be presented in phase 2 of the assignment. 0. 0 LIST OF REFERANCE Company Research 1. Camp Five Sdn Bhd 2012, viewed 31 July 2012, ;http://camp5. com/; 2. BLOCX Sdn Bhd 2012, viewed 30 July 2012, ;http://www. blocx. com/projects/camp5. html ; 3. Alpine 2012, viewed 2 Aug 2012, ;http://amga. com/programs/alpine_AGE. php; 4. UIAA 2012, viewed 21Aug2012, ;www. theuiaa. org/; PESTEL Analysis 5. PESTEL analysis of the macro-environment by Oxford University Press. 2007, viewed 31 Jul 2012, ;http://www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. htm; 6.PESTLE analysis history and application by CIPD. Retrieved Nov 2010, viewed 30 Jul 2012, ; http://rapidbi. com/the-pestle-analysis-tool/; Blue Print 7. Kotler,P,Brown, L, Adams,S ; Armstrong, G2004, Marketing, 6th edn, Pearson Education, Australia 8. Shostack, GL 1992, ‘Understanding services through blueprinting’, in T Swartz, D Brown ; S Brown(eds), Advances in services marketing and management, vol. 1,JAI Press, 9. Greenwich, CT, pp. 75-90. 10. Dr C. Thomas Oliva(2012), Basic blueprint reading and sketching 50 th edn, Thomas Delmar. 11.Newell Frederich(1926), customer relationship management in the new era of internal marketing, New York, London: McGraw-Hill, 2000 12. Valarie A. Zeithaml, Mary Jo Bitner and Dawayne Gremler (2008), Service Marketing Integrating customer focus across the firm 5th ed. Service Marketing 13. Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed. , Upper Saddle River, New Jersey: Prentice Hall Porter’s Model 14. Chapman, A 2004-2009, Porter’s Five Forces Model, BusinessBalls. com, Leicester, England, viewed 19 August 2011, ;http://www. usinessballs. com/por tersfiveforcesofcompetition. htm; Others 15. CIA 2012, The worldfact book, viewed 10 Aug 2012, ;https://www. cia. gov/library/publications/the-world-factbook; 16. Konopka, G. (1973) â€Å"Requirements for Healthy Development of Adolescent Youth†, Adolescence. VIII(31), p. 24. 17. Thomas, A. (2003) â€Å"Psychology of Adolescents†, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88 11 APENDIX –SURVEY FORM A survey forms has attach as the result outcome of interview with Camp Five’s customer. CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing?We are committed to providing you with the best climbing experience possible, so we welcome your comments. Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: _____________ _____ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments.Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you k now about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: __________________ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345 DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExce ptional Name of course ______________________ Please rate the quality of gears. (If any) 12345DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping CentreBandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com [email  protected] com * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com [email  protected] com

FASB Codification System Orientation Paper

Becoming an accountant there are many guidelines and regulations that one must become aware of. The FASB assists in establishing these guidelines through generally accepted accounting principles, GAAP. As an accountant one must follow GAAP while producing any reports for a business. Consequently, the author will explore the FASB Codification System, its purpose, and contents.The FASB Codification SystemThe FASB Codification Systems is a source of principles and standards recognized by the FASB that is applied to nongovernmental entities in the preparation of financial statements in conformity with (GAAP). â€Å"Rules and interpretive releases of the Securities and Exchange Commission (SEC) under authority of federal securities laws are also sources of authoritative GAAP for SEC registrants† (FASB. n.d.). Generally, the FASB Codification System helps to establish the principles and framework for preparation of financial statements.The Purpose of FASB Codification SystemThe purp ose is to have accounting to have established GAAP principles for nongovernmental entities to follow. This helps to maintain uniform accounting principles. The FASB Accounting Standards Codification as the source of authoritative principles and standards recognized by the FASB to be applied by nongovernmental entities in the preparation of financial statements in conformity with GAAP (FASB. n.d.). The SEC helps to regulate to ensure entities are following the guidelines properly.The content and types under FASB Codification SystemThe nine content areas located under the FASB Codification System is general principles, presentation, assets, liabilities, equity, revenue, expenses, broad transactions, and industry. Under the general principles are overview, objectives, scope, scope exceptions, glossary, transition, open effective date information, grandfathered guidance, and XBRL Elements. The presentation section lists all the different types of financial statements. The assets name al l assets such as cash, cash equivalents, receivables, investments, inventory, and more. The liability, equity, revenue, expenses,  broad transaction, and industry list accordingly. In general each section reviews each classification and its sub categories within financial statements.ConclusionThe FASB Codification System establishes GAAP principles that must be followed within nongovernmental entities while preparing financial statements. The website thoroughly explains all financial statements and classification codes. These principles assist in keeping conformity in financial reporting which is critical to follow while accounting for a business.

Willamette University - Scores, Costs, and Admissions

Willamette University - Scores, Costs, and Admissions If you are interested in attending Willamette University, the good news is that their acceptance rate is 78 percent of applicants. Willamette is a small private university located in Salem, Oregon, directly across the street from the states capitol building. The undergraduate College of Liberal Arts is well-regarded nationally, a fact that earned the school a chapter of the prestigious Phi Beta Kappa Honor Society. The university prides itself on the number students who study abroad and the number of hours its students devote to service (more than 60,000 hours a year of volunteerism). Academics at Willamette are supported by a healthy 10 to 1 student / faculty ratio. Willamette students come from 43 states and 27 countries. In athletics, the Willamette Bears compete in the NCAA Division III Northwest Conference. Popular sports include swimming, rowing, basketball, tennis, cross country, and track and field. Will you get in if you apply to Willamette University? Calculate your chances of getting in with this free tool from Cappex. Admissions Data (2016) Percent of Applicants Admitted: 78 percentGPA, SAT and ACT graph for WillametteTest Scores: 25th / 75th PercentileSAT Critical Reading: - / -SAT Math: - / -SAT Writing: - / -What these SAT numbers meanCompare SAT scores for Oregon collegesACT Composite: - / -ACT English: - / -ACT Math: - / -What these ACT numbers meanCompare ACT scores for Oregon colleges Enrollment (2016) Total Enrollment: 2,556 (1,997 undergraduates)Gender Breakdown: 44Â  percent Male / 56 percent Female93Â  percent Full-time Costs (2016-17) Tuition and Fees: $47,217Books: $950 (why so much?)Room and Board: $11,600Other Expenses: $1,232Total Cost: $60,999 Willamette University Financial Aid (2015-16) Percentage of New Students Receiving Aid: 99Â  percentPercentage of New Students Receiving Types of AidGrants: 99 percentLoans: 56 percentAverage Amount of AidGrants: $26,239Loans: $7,836 Academic Programs Most Popular Majors: Anthropology, Biology, Chemistry, Economics, English, Global Studies, History, Political Science, PsychologyWhat major is right for you? Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates First Year Student Retention (full-time students): 86Â  percent4-Year Graduation Rate: 70 percent6-Year Graduation Rate: 78Â  percent Intercollegiate Athletic Programs Mens Sports: Swimming, Tennis, Track and Field, Football, Golf, Cross Country, Basketball, Baseball, SoccerWomens Sports: Cross Country, Rowing, Soccer, Softball, Track and Field, Basketball, Volleyball, Tennis, Swimming If You Like Willamette University, You May Also Like These Schools Whitman College: Profile | GPA-SAT-ACT GraphUniversity of Oregon: Profile | GPA-SAT-ACT GraphWestern Washington University: Profile | GPA-SAT-ACT GraphUniversity of Washington: Profile | GPA-SAT-ACT GraphSeattle University: Profile | GPA-SAT-ACT GraphGonzaga University: Profile | GPA-SAT-ACT GraphWhitworth University: ProfileSanta Clara University: Profile | GPA-SAT-ACT GraphUniversity of the Pacific: Profile | GPA-SAT-ACT GraphUniversity of California - Davis: Profile | GPA-SAT-ACT GraphPortland State University: Profile | GPA-SAT-ACT GraphUniversity of California - Santa Cruz: Profile | GPA-SAT-ACT GraphWestern Oregon University: Profile Willamette University Mission Statement mission statement from willamette.edu/about/mission_motto/index.html Willamette University provides rigorous education in the liberal arts and selected professional fields. Teaching and learning, strengthened by scholarship and service, flourish in a vibrant campus community. A Willamette education prepares graduates to transform knowledge into action and lead lives of achievement, contribution and meaning. Data Source: National Center for Educational Statistics

Minimal State Liberals Active State Liberals A Critical Discussion

Minimal State Liberals Active State Liberals A Critical Discussion Both welfare and neo-classical liberals share some similarities arising from the fact they were born from the same set of ideals, but they also have their differing viewpoints that to a large extent stem from their divergent reactions to the social effects of the Industrial Revolution.Advertising We will write a custom critical writing sample on Minimal State Liberals Active State Liberals: A Critical Discussion specifically for you for only $16.05 $11/page Learn More In similarities, it is clear both welfare and neo-classical liberals believe in the value and promotion of individual liberty and a desire for a more open and tolerant society, not mentioning that they are guided by the twin elements of individual rational self interest and competition in their attempts to promote self interest (Dolbeare Cummings, 2009). Extant literature, however, demonstrates that the two political ideologies differ on very key issues that were pushed into the limelight by the social effects of the Industrial Revolution. Borrowing heavily on Darwin’s Theory of evolution, the neo-classical liberals, also referred to as minimal-state liberals, argue that people should not invest too much power in the government as such a move would obstruct the realization of individual liberty. Indeed, the neo-classical liberals suggest that â€Å"†¦the state or government should be nothing more than a night watchman whose only legitimate business is to protect the person and property of individuals against force and fraud† (Dolbeare Cummings, 2009 p. 71). Arising from this description, it is also clear that neo-classical liberals support minimal regulations in the pursuit of economic competition. The welfare liberals (also called the active-state liberals), however, argue from the perspective that the government should play a bigger role in ensuring the liberty of people by rescuing them from social ills such as poverty, ignorance and illness. Addi tionally, while neoclassical liberals reinforce the perspective that the strongest, smartest and most fit will survival in the competition at the expense of the poor and the weak, the welfare liberals are more concerned with ensuring that every person in the society enjoys an equal opportunity in life (Dolbeare Cummings, 2009). In the United States, it is clear that these differences led to the formation of the republican political ideology arising from neo-classical liberals set of ideals and democrat political dispensation arising from the welfare liberals set of idealsAdvertising Looking for critical writing on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More It can be argued that the neo-classical liberals are more conservative than the welfare state liberals due to their quest to put in place a society that leans more toward the protection of property and its propensity to argue from the social Darwinism ori entation that only the strongest and the hardest working will survive. Neo-classical liberals come out strongly as more conservative than active-state liberals as they seem oriented to ‘conserve’ or ‘preserve’ the status quo by fighting for minimal government interference with private property. In a sense, it appears correct to argue that neo-classical liberals seem to hold a much higher value on private property and material wealth than on guaranteeing that people are assisted to achieve their liberty and full potential by providing them with a totally new framework and political dispensation to deal with a multiplicity of social ills bedeviling society, including poverty, ignorance and illness (Dolbeare Cummings, 2009). Lastly, it is correct to argue that neo-classical and welfare liberals exercise ideological and political philosophies that are clearly different from classical conservatism. While both neo-classical and welfare liberals believe in ration al human behavior guided by the value and promotion of individual liberty, classical conservatives are of the opinion that political society develops over time out of custom and human society, and that people’s capacity to reason is severely limited. Reference Dolbeare, K.M., Cummings, M.S. (2009). American political thought (6th ed.). Washington, DC: CQ Press.